Top Digital Marketing Courses to Build In-Demand Skills

Digital marketing skills are in high demand and are a great way to attract new clients or start a new part- or full-time career. Online marketing professionals can supply business owners with robust digital marketing strategies that can help build their brands, such as social media marketing, search engine optimization (SEO), and content creation.



Whether you fit in as a beginner or are a seasoned marketing professional who wants to brush up on your skills, there are many resources and digital marketing certifications that can help you gain traction in this industry.


This article explores some of the best digital marketing courses and tutorials that can help jump-start or boost your marketing career.


Top courses to upskill in digital marketing.


There are a number of ways digital marketers can learn the fundamentals and enhance their skills, and these valuable resources are available right at your fingertips. Take advantage of a full line of marketing training courses where you can learn the ins and outs of digital channels, including social media and apps, effective inbound marketing channels, and measuring success with quantifiable metrics.


Digital marketing skills are a mainstay for any business and a valuable skill set to have. Specialization courses in this area can help give your resume that edge to attract the best clients for you. This list provides an overview of some of the best digital marketing online courses and modules.


1. Udemy, The Complete Digital Marketing course


The Complete Digital Marketing Course by Udemy supplies a slew of tools for the budding digital marketer. This best-selling course provides learners with a crash course in topics like Google Ads, Google Analytics, copywriting, and social media marketing for a variety of platforms, including YouTube, Twitter, and Pinterest. You don’t have to have any previous knowledge to take this certificate program, which supplies 20 courses in one place.


Key features of this digital marketing course include:


- Create a professional WordPress website

- Learn valuable digital marketing tools as a freelancer

- Develop effective Facebook ads

- Length: Varies; self-paced (there are nearly 82 hours of on-demand video content)


Price: $129.99 (includes full lifetime access and a 30-day money-back guarantee)


2. DEXA : Advanced Digital Marketing for Business

(Google Certified)


The DEXA platform helps freelancers, entrepreneurs and those who want to learn high-income and in-demand skill set from a number of well-known professionals and companies, such as Google, Meta and IBM. 


With the Advanced Digital Marketing for Business Course, taught by Google Trainers and DEXA Course directors, anyone can learn from industry experts and gain the latest digital marketing skills. This course is best for people who know nothing about Digital Marketing and wish to start their knowledge from scratch to advanced.


With the Google stamped certificate, you can easily get entry level jobs remotely or as a freelancer.


Key features include:


Learn all the digital marketing strategies

- Email marketing

- Search Engine optimization (SEO)

- Search Engine Marketing (SEM)

- Display Advertising

- Social media marketing

- Retargeting

- How to set up and run effective Facebook and Google ad.

And lots more.


Price: N25,000 ($50)


3. edX: Fundamentals of Digital Marketing, Social Media, and E-Commerce by Wharton.

EdX aims to eliminate barriers and deliver access to quality education for everyone anywhere. EdX members gain valuable real-world skills and knowledge in numerous business management and marketing courses, including Fundamentals of Digital Marketing, Social Media, and E-Commerce from a leading higher-learning business school, the Wharton School of the University of Pennsylvania. Within four modules, learners can master behavioral foundations, new forms of interaction, tools and principles, and new media platforms.


Some features to consider include:


Earn a self-paced certification that can fit into busy schedules.

Complete themed modules covering theory and analysis with practical examples

Examine real-world digital marketing applications.

Length: Approximately six weeks, two to three hours per week


Price: $585 (includes access to all modules of the course)


4. Skillshare: Digital Marketing Classes

Skillshare delivers short online classes designed for real-life situations. Designed with lifelong learners in mind, Skillshare empowers the creative community with ongoing relevant course offerings led by industry experts.


Members can find a number of creative classes that inspire, empower, and supply the right tools to kick-start a career in digital marketing. You can browse through a variety of free digital marketing classes, such as Instagram Engagement Secrets and SEO Basics for Non-SEOs.


Here are a few features to keep in mind:


Create brand videos

Discover the value of hashtags

Leverage digital trends for impact

Length: Varies


Price: Seven-day free trial, then $167.88 a year (includes access to all Skillshare courses)


5. Simplilearn: Digital Marketing Specialist Program.


Get ahead with Simplilearn and upskill or reskill with industry experts. Simplilearn calls itself an “Online Bootcamp” for digital skills and provides a wide variety of professional certifications to help professionals get ahead in their careers.


The Digital Marketing Specialist Program is a top-rated digital marketing course and gives users the most up-to-date knowledge on digital marketing that’s aligned with the top digital marketing certifications, such as Google Ads & Analytics, Facebook Blueprint, and HubSpot.


Key features include:


Master SEO, content marketing, pay per click (PPC), and digital analytics

Master social media, mobile marketing, and digital strategy

Earn a master’s certificate

Length: Six months


Price: $1,499 (includes 12-month access to the course)

6. Udacity: Become a Digital Marketer Nanodegree Program

Launch your digital marketing career with Udacity. This learning platform emphasizes in-demand tech skills to get people job-ready. Bring your Gmail and Facebook account and let Udacity’s Digital Marketer Nanodegree Program get you ready with real-world projects from industry leaders. Access the syllabus and see for yourself what you can expect from this comprehensive course.


Some top features include:


Evaluate the effectiveness of various styles of marketing campaigns

Differentiate between organic and paid marketing

Learn the skills recruiters want

Length: Three months at 10 hours per week (estimated since you can learn at your own pace)


Price: $399 per month or a one-time, three-month access payment of $1,017 (includes the ability to cancel anytime)


8. Udemy: Ultimate Google Ads Training 2021: Profit With Pay per Click

Get Google Ads certified with Ultimate Good Ads Training 2021 from Udemy. In this training course, you can learn how to boost traffic and effectively advertise online. No prior experience with Ads is required. However, you should have a landing page, website, or Facebook page that you want to drive traffic to.


The biggest features include:


Boost traffic with an optimized website

Measure success with conversion tracking

Receive a certificate of completion

Length: Varies; self-paced (there are 24.5 hours of on-demand video content)


Price: $109.99


9. Coursera: Social Media Marketing Specialization by Northwestern University


Learn how you can create a winning social media strategy with Coursera’s Social Media Marketing Specialization offered by Northwestern University. This training course provides learners with the marketing tools that can help them create and build a social brand.


Cool features include:


Increase brand awareness with effective social media marketing practices

Gain tools to become a social media influencer

Learn with flexibility

Length: Approximately seven months (based on a suggested pace of two hours per week)


Price: $79 per month thereafter (includes full lifetime access and a 30-day money-back guarantee)


10. Kellogg School of Management: Digital Marketing Strategies

Northwestern University’s Kellogg School of Management has a global, vibrant learning community and aims to transform the face of business education. The university provides several online programs for product and marketing managers and any person interested in pursuing marketing training, including Digital Marketing Strategies. The course includes eight modules with a capstone project at the end.


Top features to consider include:


Discover the value of automation and AI applications

Create customer journey maps

Learn current mining techniques for data analysis

Length: Eight weeks (participants are expected to dedicate four to six hours a week to the course)


Price: $2,600

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