Brand storytelling made easy in just 7 steps with illustrations. Up your game now!
Without any doubts, everyone who knows business understands that the most relevant skill in marketing is Storytelling. Global phenomenal business brands like Apple and Nike are experts when it comes to storytelling. However, majority of other businesses are missing out on this secret recipe that sets your marketing on a whole new level. Majority of the available brand stories often take the same kind of structure: They talk about a *character* who seeks after something and then come across a *problem* along the line. Out of the blues, help comes. A *guide* walks in to their problem space and gives them a *plan* and afterwards *calls them to action*. Taking the recommended action then enables them to not encounter *failure*, and then it finally results in *success*. Happy ever after. To make this more understandable and simplified, We can actually break the art of storytelling into fragments of 7 essential items: 1. A main character 2. Their existing problem 3. The good guide 4. The ul